ARPU Increased by Over 25%! How Pakistani Developer Janbark Boosted Ad Monetization with TopOn

In today’s highly competitive gaming market, finding effective ad monetization strategies to increase revenue is a challenge every developer must tackle. Today, let’s focus on a game developer from Pakistan—Janbark, and see how he achieved revenue growth with TopOn.

Global Developer—Janbark

Janbark is a game developer from Pakistan specializing in casual games. Their product, Car Games 3D: Car Race 3D Game, has attracted a large number of users base its unique gameplay and stunning visuals.

Challenges

However, as their product portfolio expanded, Janbark faced significant monetization challenges: a growing number of products and ad formats required extensive operational effort, leading to high management costs that severely hindered ad revenue growth.

Solutions

1.Adopting Bidding via TopOn, By leveraging hybrid-sorting and a flexible Bidding + Waterfall strategy, Janbark no longer needed to rely on ultra-granular ad placements for price tiering. This significantlystreamlined the waterfall structure, reducing operational costs. Additionally, a multi-bidding strategy was implemented—some platforms supported configuring two bidding ad sources simultaneously on TopOn, enriching the competitive bidding environment and boosting ad revenue.

2.Utilizing TopOn’s Smart Manager Tool, The algorithm automatically optimized the number of ad sources based on historical data, intelligently enabled advanced features, and dynamically adjusted user-level waterfalls.

Monetization Results

Key ad formats saw significant performance improvements: banner arpu increased by 20%, and interstitial ads rose by 5%.

Ad Format Showcase:

Janbark’s case demonstrates how optimizing ad monetization strategies can drive revenue growth. In the fiercely competitive global market,developers must continuously explore and experiment with new approaches to overcome challenges. As a powerful ad monetization tool, TopOn provides developers with rich features and flexible strategic options,helping them achieve higher revenue and more efficient operations.

If you’re facing ad monetization challenges, leverage TopOn’s capabilities and start your monetization upgrade journey!